Branding isn't just your logo. Building the right brand for your hotel marketing is the most important thing you can do to stand out, attract the right guests and increase your bookings potential. Read the expert tips here.
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CREATE YOUR OWN BRANDED PATTERNS
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Gary is not usually hired by hotels but he told me: "Perhaps it would be a good idea to hire someone outside the box to add some creativity to the project. I would approach the job differently and think about the entire experience..."
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Art and hotels, it’s a match made in heaven right? At Perth’s brand new Aloft Hotel, the art collection has taken centre stage with the help of Lisa Reeves of local design firm, Design Theory. We spoke to Lisa recently to get her insider’s opinion on why art plays a critical role in a satisfying hotel stay.
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In my spare time I love to cook. In fact I try to make time for it whenever I can. The other night I was whipping up a Saturday night curry and as I was grounding up my masala spices I got thinking about how cooking is a lot like creative idea generation....
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